Ready to Go Bananas
over this new innovative
Deliverable: Packaging Design
Tools: Illustrator, Photoshop, After Effects,
Laser Cutter, Vinyl Printer
Go Bananas is playful, environmental and user-friendly packaging that successfully package the ingredients needed to make home-made style banana bread.
The design process began with research; development of mood boards exploring the subject matter of bananas and plantain leaves..
The prototype phase was a crucial step in the development of the net that is unique to Go Bananas, that allows the packaging to have a practical second life.
Inspired by the playful identity of the brand, the panels were designed, colours were chosen for each different flavour, and baking was done to ensure the dimensions of the paper pan was correct.